The Role of Content Marketing in SEO
Content forms the core of any marketing effort, but today, the word “content marketing” is being used along with SEO. Recently, Google has accelerated its efforts to offer better search results by always enhancing its algorithms. Wave after wave of modifications have left the search engine optimization community scrambling to create the required adjustments to maintain positions, and several are still scratching their heads trying to know precisely what Google needs.
Things Have Changed.
In its infancy period, online marketing meant setting up a website, making a couple pages of so-so articles, and selling something. Using connect farms and spun articles was sufficient to get you at the top of search engine rankings. Search engine optimization specialists could just use simple linking strategies and keyword stuffing; these tactics used to work, but things have changed now.
Meaning of Content Marketing? .
Content can be in form of text, audio, and video. Content and search engine optimization use text as the main element. Search engines are unable to interpret audio or video output, leaving text as the material of choice. With this new age of search, Google still ranks sites based on backlinks, although there are several other metrics that should be considered.
Social Metrics: Although the algorithm application is extremely secretive, it is widely understood that social networking plays a very important function in the rank system. The most popular social media platforms are Twitter and Facebook. Virtually all sites now have icons in which a visitor could subscribe to some twitter feed, or in the case of Facebook, they can simply click on the like button.
Bounce Rate: Content plays a crucial role in regards to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a website, the lower the bounce rate. Google’s interpretation is that the greater the content, the longer the reader stays – this increases the worth of the site.
With these two metrics, It’s simple to learn how content marketing is becoming more important for SEO. The potential customers, visitors and existing customers demand more precious content, which is exactly what content marketing is about. The days of crappy content is now behind us. The attention of SEO specialists is on producing top quality content for both the clients and marketing needs.
Good content helps to attract attention and to get the coveted backlinks for rankings. And as much as backlinks, chances are that quality content will yield backlinks from quality websites, and this is another advantage of content marketing.
Every new creation, technology or idea goes through a phase of manipulation, and online marketing is not an exception. Content marketing advertising has got a new meaning now because people need it, and so does Google. Some people are still using the old techniques, but if you wish to be ahead of the SEO game content marketing.